Dior launches new book celebrating its pioneer Christian Dior
Monsieur Dior: Once Upon a Time
Exploring the decade in which Christian Dior is credited with inventing the concept of luxury fashion, Monsieur Dior: Once Upon a Time will hit bookshelves in October. Written by fashion journalist Natasha Fraser-Cavassoni, the tome chronicles the period from 1947, when Dior presented his first show and unveiled the 'New Look', to his death in October 1957 and celebrated legacy.
Spread across 252 pages, the beautiful book features 150 archival photographs and first hand interviews and accounts from the people who knew Dior – including Pierre Cardin, Lauren Bacall – who sadly passed away last August – and Marlene Dietrich. Of course, the latter of whom was famous for sending a telegram to Alfred Hitchcock simply saying "No Dior, no Dietrich" in reference to her signing to star in his film, Stage Fright.
"When Dior made his change of how women should look, you couldn't ignore it," Bacall recalled for the book in reference to the February 1947 show that launched his fashion career. "His 'New Look' made everything else look so old-fashioned."
Monsieur Dior: Once Upon a Time will launch in 15 countries on October 15 and is priced at 60 Euros.