Miuccia Prada and Patrizio Bertelli unveil the Prada Foundation's new HQ
Introducing Fondazione Prada’s new Milan home
Covering a whopping 205,000 square feet, the new Fondazione Prada headquarters were unveiled in Milan, Italy on Saturday. The beautiful new home of Prada's foundation in Largo Isarco, south Milan, features seven pre-exisiting buildings, which were recovered from a 1916 distillery and three new structures.
Led by Prada's longtime architect Rem Koolhaas and OMA, the new HQ was revealed at a special event over the weekend hosted by the Fondazione presidents: Miuccia Prada and her husband Patrizio Bertelli. The couple noted that there will be no overlap between the creative foundation and the famous luxury fashion house, with Bertelli telling the invitation-only crowd: “We’ve never held art exhibitions to coincide with our fashion shows, that would be unkind to the artist," as his wife humorously added: “And to the designer, too.”
"This is an important project for both Milan and the whole country. It's a gift to Italy. In our country for many years, people concentrated only on the preservation of the artistic heritage and it seemed there was no space for contemporary art," said Dario Franceschini, Italy's minister for culture and tourism, who attended the exclusive press conference. "This project shows that it's possible to keep the two things together. We have to invest in the future and in innovation, which is the direction taken by Fondazione Prada."
Fondazione Prada will open to the public on May 9.
Patrizio Bertelli and Miuccia Prada