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There's a playful power of femininity in Miu Miu's new campaign, 'Here Comes The Night'

There's a playful power of femininity in Miu Miu's new campaign, 'Here Comes The Night'

Text: Meeran Mekkaoui


Image: Courtesy of Miu Miu

Miu Miu have tapped a slew of women that epitomise the spirit of the everyday heroine...

'It's not about the clothes you wear, it's about how you feel in them' seems to be the hidden meaning in Miu Miu's new captivating campaign for Pre-Fall '20.

Continuing its allure of femininity and fashion, a magical manifestation is on display and courtesy of photographer Douglas Irvine, the series of images invites you to a dream-like escape in an enclosed world.

There's a playful power of femininity in Miu Miu's new campaign, 'Here Comes The Night' (фото 1)

Titled 'Here Comes The Night', the campaign stars a new generation of Miu Miu girls including Malaika Holmen, Esme Creed-Miles, Kasper Kapica, Ez, Tang He, Tomiwa Adeshina and Patrycja Piekarska — each face chosen to personify the bravery of women.

As they front a collection that is embellished with detail, the Pre-Fall '20 collection is spotted against a backdrop similar to a haute-bourgeois Milanese interior that was shot in a building with a longstanding history; the Via Melzi D'Eril 30 —once home to the Miu Miu catwalk shows.

There's a playful power of femininity in Miu Miu's new campaign, 'Here Comes The Night' (фото 2)

Now, discover Prada's Pre-Fall '20 collection.

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