First look: Alexander McQueen Spring/Summer 14
Shot by Steven Klein in East London
For the new dark campaign, an almost unrecognisable Kate Moss is captured with bright yellow short hair wearing Sarah Burton's tribal inspired masterpieces, from black reptile leather to chunky gold accessories.
Moss is not alone in these ads as she poses with a mini doll version of herself, also dressed in the same McQueen creation as the supermodel. Along with the beautifully mysterious images, Steven Klein created a short film for the campaign which was inspired by the 1960's thriller film Peeping Tom by Michael Powell.
The campaign's aim was to, "Capture the iconic British model as an otherworldly woman in a darkly surreal environment", according to the fashion house.