Max Mara to stage Cruise '19 runway show in Italy
Mark your calendars
Just a few days ago, Max Mara showed its Fall/Winter '18 collection during Milan Fashion Week and now, hints on its upcoming Cruise '19 runway have been revealed.
All we know so far is that Max Mara's Cruise '19 show will take place in Reggio Emilia, Italy (where the company is based), and will mark the first time the brand has decided to stay local for its pre-collection show.
Previously, the maison staged its Pre-Fall '15 show in New York, Resort '16 in London and Pre-Fall '17 in Shanghai.
With a strong female force at the core of the collection, we can only expect to see the brand's beautiful creations (such as its signature camel coat) unfold on the runway, along with a star-studded model line-up and A-list front row.
Max Mara's Cruise '19 show is set to take on June 4, 2018. In the meantime, discover Max Mara's new campaign featuring Bella Hadid.