Max Mara Group launches two new women’s labels

Max Mara Group launches two new women’s labels

Aiim and Tresophie

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Buro 24/7

Italy's Max Mara Group have announced the launch of two womenswear contemporary labels. Get the details first with Buro 24/7 Middle East...

One of Italy's leading fashion group holdings, Max Mara Group, are extending their contemporary offerings by adding two new womenswear label's to their ever-growing portfolio. Aptly titled Aiim and Tresophie, the brands are set to make their in-store debuts from January 2017 in select multibrand stores across Italy, France, United Kingdom, Spain and Russia, followed by their United States debut with the Fall 2017 collection. 

The new contemporary knitwear label Aiim, is set to offer a range of relaxed silhouettes echoed through sweaters, cardigans, dresses, pants and skirts. Inspired by the works of artist Alphonse Mucha, the 50-design Spring collection will includes prints of multi-coloured daisies, delicate embellishments, ruffles, frill and knits, which will retail at an average price of Dhs650.

With a more elegant approach towards contemporary dressing, the second label Tresophie, will offer formal attire suitable for various occasions from parties to ceremonies. Broken down into three different categories – romantic, super glamorous and classic – the 52-piece collection is injected with ruffle detailing, macramé and embroidered silk frocks and cocktail dresses with an average retail price of Dhs1,140. 


Aiim and Tresophie are set to make their online debuts at the end of 2017.

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