First look: Max Mara spring/summer 2014 by Mario Sorrenti
Carine Roitfeld, Mario Sorrenti, and Stephen Ghana
Max Mara comes back with another demure collection for spring/summer 2014 - bursting with bold colours and beautiful silhouettes throughout. In contrast the decision to keep the campaign to neutral tones of grey and white, to define the shape and cut of the garment was a wise one.
The team used to create the campaign is that of high calibre: with Carine Roitfeld as stylist, photographer Mario Sorrenti and the editor of V Magazine Stephen Ghana leading the entire process. In front of the lens were three upcoming models that are sure to star in many future campaigns, Hana Yirikova, Natalia Siodmyak and Stef Van Der Laan.