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Maria Grazia Chiuri celebrates the richness of crafts in Dior's new Cruise 2020 campaign

Dior icons shine more brightly than ever

Text: Meeran Mekkaoui


Image: Supplied

Dior's cultural conversation continues with its new Cruise 2020 campaign...

Just hours after revealing that Dior will be staying put in Europe for its next Cruise 2021 show, the luxury maison launched its Cruise 2020 campaign to coincide with the collection's official launch across boutiques worldwide (The Dubai Mall and Mall of the Emirates included).

The coveted range — which was beautifully revealed in a colourfully ethnic location in Morocco earlier this year — marked one of Maria Grazia Chiuri's strongest collections to date as it highlighted a new cultural dialogue.

A celebration of the richness of craftsmanship, the collection itself saw a blend of camouflage motifs that evoke the strength of nature, echoed through a fusion of cultural patterns and toile de jouy.

Now, shining a new light on the collection, Dior revealed its Cruise 2020 campaign — captured through the lens of Brigitte Niedermair.

Continuing Chiuri's signature feminine vision, the campaign carries a magnetic essence as the stunning silhouettes are photographed infront of a painting, illuminating hypnotic beauty.

Now, read more about how one drop of Dior's iconic J'adore fragrance can change everything.

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