Marc Jacobs' hashtag treat during New York Fashion Week
Marc Jacobs is giving away treats in return for fans hashtagging on social media, allowing customers to pay at his pop-up shop with "social currency".
To celebrate the launch of his new 'Daisy' fragrance, which comes in gorgeous pastel-coloured bottles with a flower-adorned top, Jacobs is enabling his clientele to "purchase" the new perfume from the Daisy Marc Jacobs Tweet Shop.
In exchange for Twitter shares, Instagram posts and Facebook shares marked with the #MJDaisyChain hashtag, the pop-up shop is offering freebies.
The shop will pop up in New York during Fashion Week, and it's expected to open February 7-9. A lounge, nail art area, photo booth and food and drink are all on offer in the store. In addition to this, there's free Wi-Fi for customers to tweet and network. The best Instagram photo of the day could also win a handbag by Marc.