Luxury conglomerate LVMH unveil new interactive and visually dynamic website
The heritage house ups the digital ante
One of the world's most powerful and iconic luxury conglomerates – LVMH – have unveiled a fresh new website. The new digital space features a visually dynamic approach, offering users bird's eye views of the new Frank Gehry-designed Fondation Louis Vuitton museum.
Marking the group's biggest digital change since 2001, the new site provides information and unique insight for its 70 luxury brands. A new 'News & Documents' section highlights the LVMH group's social media activities, whilst a 'Behind the Scenes' area offers a unique tour of Louis Vuitton's Paris HQ on the Rue du Pont-Neuf, as well as its prototyping workshop.
The site is currently available in French and English, and Chinese, Italian, Japanese and Russian versions will soon be added.