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Luxury conglomerate LVMH unveil new interactive and visually dynamic website

Luxury conglomerate LVMH unveil new interactive and visually dynamic website

The heritage house ups the digital ante

Editor: Buro 24/7


Luxury conglomerate LVMH Moët Hennessy Louis Vuitton began testing its new look website on Tuesday, unveiling a fresh, visually dynamic digital space. Take a look inside and discover the details here...

One of the world's most powerful and iconic luxury conglomerates – LVMH – have unveiled a fresh new website. The new digital space features a visually dynamic approach, offering users bird's eye views of the new Frank Gehry-designed Fondation Louis Vuitton museum.

Marking the group's biggest digital change since 2001, the new site provides information and unique insight for its 70 luxury brands. A new 'News & Documents' section highlights the LVMH group's social media activities, whilst a 'Behind the Scenes' area offers a unique tour of Louis Vuitton's Paris HQ on the Rue du Pont-Neuf, as well as its prototyping workshop.

The site is currently available in French and English, and Chinese, Italian, Japanese and Russian versions will soon be added.

 

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