Louis Vuitton to Instagram live Celebrating Monogram Iconoclasts shoot
With Patrick Demarchelier tonight
Tonight, the six 'Celebrating Monogram Iconoclasts' collaborators – Karl Lagerfeld, Christian Louboutin, Frank Gehry, Marc Newson and Rei Kawakubo will be invited into the portrait studio of photographer Patrick Demarchelier for a live Instagram shoot along with the guests of an exclusive celebratory dinner.
This marks yet another digitally pioneering project for the French heritage fashion house, who are also celebrating a Facebook milestone today – become the most popular luxury fashion brand on the popular social media site, beating the likes of Chanel and Burberry to achieve over 18 million 'likes'.
All of the action will play out live on Louis Vuitton's Instagram handle @LouisVuitton, here.