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Luxury road trip: The Fendi travelling pop-up store

Luxury road trip: The Fendi travelling pop-up store

Three-wheeled chic shop

Text: Faizal Dahlawia


Image: Fendi

Starting in July, Fendi will be offering a unique way for its North American clients to purchase its signature items. Buro 24/7 Middle East has the details...

Luxury fashion house Fendi is set to launch a pop-store that will traverse North America. From July, the travelling store – a three-wheeled truck – will start in New York before settling in other locations including the Toronto International Film Festival in September, the Veuve Clicquot Polo Classic in Los Angeles in October as well as Miami's Art Basel in December. The Fendi Ape car will offer various signature items such as the ABC fur charms, the Strap You bag straps and the recently launched Dotcom handbag.

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