First look: Louis Vuitton's live 'Celebrating Monogram' Instagram shoot

Shot by Patrick Demarchelier

Image: Patrick Demarchelier for Louis Vuitton

Just hours ago, the results of the Louis Vuitton ‘Celebrating Monogram’ pop-up portrait studio in NYC by Patrick Dermachelier was posted live to Instagram, in an unprecedented move by the 160-year-old French luxury fashion house

First in front of the lens was Michelle Williams, who posed next to the bold blue letters 'M' and 'W' dressed in head-to-tie Louis Vuitton (naturally).

Jennifer Connelly, Haley Bennett, Miranda Kerr, Adèle Exarchopoulos, Mira Goth, Charlotte Gainsbourg, Anna Wintour and Louis Vuitton's Nicolas Ghesquière, Iconoclast Marc Newson, Iconoclast Frank Gehry and LVMH's Bernard Arnault Ashley Olsen and Iconoclast Christian Louboutin, Iconoclast Cindy Sherman and Iconoclast Karl Lagerfeld and LVMH's Delphine Arnault also all took their turn to be photographed by Dermachelier alongside their initials against a backdrop of the Louis Vuitton emblem in sketch form.

The social media project was part of the Celebrating Monogram party, which was held at the Museum of Modern Art last night (pictures here).

Take a look at the full photo series by Patrick Dermanchelier for Louis Vuitton below now:

LV instagram shoot