Louis Vuitton debut Annie Leibovitz, Bruce Weber and Juergen Teller 3-part video series
Go behind-the-scenes at Nicolas Ghesquière's 'Series 2' SS15 campaign
After the launch of Louis Vuitton's 'Series 2' Spring/Summer 15 campaign on January 5, shot by three iconic photographers – Juergen Teller, Bruce Weber and Annie Leibovitz – today, the French fashion house has released an exclusive look behind-the-scenes, via a three-part video series.
The unique campaign offers, what Louis Vuitton are referring to as an "echo" to the 'Series 1' campaign that debuted last season for Autumn/Winter 14 starring Charlotte Gainsbourg — Ghesquière's longtime muse — Liya Kedebe, Freja Beha Erichsen, and Jean Campbell.
For the new Spring/Summer 15 project, Annie Leibovitz photographed Danish model Freja Beha Erichsen atop three buildings in New York that are still under construction, noting that "the original perspective over Central Park is like a response to a collection that oscillates between the familiarity of a wardrobe and the innovative character created by savoir-faire," in an official statement.
Whilst Juergen Teller decided to shoot Jean Campbell, Rianne Von Rompaey, Daphne Simons and Marte Mei van Haaster in a private Parisian townhouse that has all the characteristics of a classic, aristocratic French interior decor, explaining that "shadowy lighting, reinforced by the room’s black paneling, creates a visual dissonance between what we think we know and what is uncustomary."
Lastly, for the new mega-campaign, Bruce Weber took a trip to Miami with Jennifer Connelly – who has been announced as the maison's new heroine – playing with shadow and light to create a body of work in which, the 44-year-old actress "melds with lines and curves to become a defining element of the composition."
Discover the full 'Series 2' Spring/Summer 15 Louis Vuitton campaign here