New look: Louis Vuitton introduces new packaging
Known for their monogrammed handbags and leather goods, French luxury brand Louis Vuitton are changing the brand's iconic chocolate brown boxes and bags with a new range of packaging. The new colour, aptly titled Imperial Saffron, is the new signature shade that will be applied to all of the brand's packaging, think shopping bags and the flat-pack boxes. The new shade will also be complimented by a cobalt blue ribbon made out of cotton, complete with the Louis Vuitton name.
The Imperial Saffron colour, while it's not a new shade for the brand — it was incorporated into the brand's iconic heritage vuittonite canvas in 1928 and was the official poster colour for Louis Vuitton's traveling exhibition, Volez, Voguez, Voyagez held in April — the new design is vastly different to its origins.
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