Louis Vuitton opens its revamped store at 22 Avenue Montaigne

The French fashion house's new Parisian core

Image: Louis Vuitton

Focusing on ultimate personalisation and private brand experiences, Louis Vuitton unveils its newly renovated store in the heart of Paris – the Avenue Montaigne

Decorated with fine materials and original artworks by contemporary artists, this holiday season, Louis Vuitton welcomed VIP guests and a fine roaster of fashion's most elite to the new environment designed by architect Peter Marino – allowing clients to experience a unique and personalised shopping experience.

Designed in the spirit of an elegant Parisian apartment, the new Louis Vuitton store showcases women's and men's ready-to-wear, leather goods, shoes, accessories, jewellery and watches. Since 1854, Louis Vuitton proposes made-to-order and personalisation services to its clients, paying homage to the brand's commitment to fine craftsmanship and technical know-how. Louis Vuitton opening

Michael Burke and Suzy Menkes

Linked to the Maison's tradition of excellence in high quality leather craftsmanship, is the newly enhanced bespoke offer Haute Maroquinerie, a selection of leather goods in different shapes, materials, colors, linings and finishings.

For the first time in France, Louis Vuitton will also offer the possibility for clients to organise exclusive dinners inside a private 'Apartment' located above the Avenue Montaigne store –which saw the likes of Antoine Arnault, Natalia Vodianova, Suzy Menkes and Nicolas Ghesquière mingling and admiring the new surroundings.

Louis Vuitton opening