Louis Vuitton is ranked world's most valuable luxury brand
For the 10th year in a row
Louis Vuitton holds on to its number one position in the list of most valuable luxury companies for another consecutive year. Followed by Hermès and Gucci, who take the second and third spots. The list – BrandZ Top 100 Most Valuable Global Brands – is now in its 10th year and Louis Vuitton has kept the top spot since the first year of issue.
The values of these companies are determined using metrics that include financial data as well as 'brand equity' measures taken from more than three million consumers. This method has placed a value of $27.4 billion on Louis Vuitton, which is a six percent rise from last year (most brands have seen a slight decrease in value due to declined spending in Chinese and Russian markets.) Second place brand Hermès took a value of $18.9 billion and Gucci was at $13.8 billion.
The rest of the top ten looks like this; Chanel, Rolex, Cartier, Prada, Burberry, Michael Kors and Tiffany. Chanel was the only other brand to see its value increase this year, away from the global downward trend. Researchers at Millward Brown and WPP who compiled the data noted that both Louis Vuitton and Chanel are "masters at doing things differently."