Louis Vuitton are officially the most popular fashion brand on Facebook

Louis Vuitton are officially the most popular fashion brand on Facebook

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Editor: Buro 24/7

Luxury fashion house, and Buro 24/7 favourite Louis Vuitton have become the most popular fashion brand on Facebook, achieving 1.23 million "likes" for October

The incredible 'million in one month' milestone brings Louis Vuitton's Facebook page up to a total of 18+ million likes, placing them at the top of the leader social media site's leader board for luxury fashion brands and making Louis Vuitton the "most engaged fashion brand" for October 2014 in Internet marketer Stylophane's monthly compilation of Facebook "post likes."

Stylophane partner Alex Mendoza explained that simply posting frequently is not exactly the path to high engagement. He noted that Louis Vuitton's pacesetting total came from just 21 posts during the month:

"You don't want to post too much because, after a while, people stop paying attention and might even un-follow you," Mendoza said. "There are limits to how many times you want to hear even from a brand you love - between 20 and 40 seems about right." 

This comes after the French fashion houses' digitally-inspired Spring/Summer 15 show (pictured above) in Paris last month, at the iconic Frank Gehry-designed Fondation Louis Vuitton.

Other leading brands on Facebook include Burberry, Chanel, Adidas, Michael Kors, Dolce & Gabbana, Christian Louboutin and Roberto Cavalli.