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Introducing Louis Vuitton's six chosen 'Iconoclasts'

Introducing Louis Vuitton's six chosen 'Iconoclasts'

Including Karl Lagerfeld and Christian Louboutin


Image: WWD

Karl Lagerfeld, architect Frank Gehry and artist Cindy Sherman are individually applying their creativity to a new and somewhat surprising project, Louis Vuitton's famous brown and gold monogram...

Alongside Rei Kawakubo, Christian Louboutin and interiors designer Marc Newson – Lagerfeld, Gehry and Sherman were given "carte blanche" to create bags and luggage for French luxury giant heritage brand, Louis Vuitton.

The limited-edition items will arrive in stores in mid-October, bringing extrememly high-profile attention to true lynchpin of the brand, which is also marking its 160th anniversary this year.

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Cindy Sherman

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Rei Kawakubo


Vuitton's Executive Vice President Delphine Arnault has said the project will produce a selection of styles that represent what she described as, "the most desirable icon in the world." The collaborative items are to retail from around $3,000. Lagerfeld and Sherman also created trunks in exclusively numbered editions of 25.

Accompanied by an advertising campaign, a dedicated website, commemorative book and launch event in New York City on November 7, the collection will be one of the first large-scale initiatives by Arnault, daughter of LVMH Moët Hennessy Louis Vuitton chairman and Chief Executive Officer, Bernard Arnault.

"We have assembled an amazing group of talents – geniuses, I would say. Each one is among the best in his or her field," Delphine Arnault told WWD. "The monogram is at the centre of our house, so we celebrate it every day. But we thought this project was really special because the personalities we chose are fascinating and diverse."

She apparently made the selections with Nicolas Ghesquière, who has demonstrated his affection for the monogram by interpreting it in his first two Vuitton collections, Autumn/Winter 14 and Cruise 2014/15

 Louis Vuitton emblem story

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Christian Louboutin

 Louis Vuitton emblem story

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Marc Newson

 Louis Vuitton emblem story

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Frank Gehry

 Louis Vuitton emblem story

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Karl Lagerfeld

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