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First Look: Louis Vuitton Spring/Summer 2014 Campaign

First Look: Louis Vuitton Spring/Summer 2014 Campaign

Shot with South Africa's wildlife


Image: Fashion Gone Rogue

Louis Vuitton reveals the first images of its Spring/Summer 2014 advertising campaign, via the label's Instagram account yesterday

Shot in South Africa, by legendary fashion-photographer Peter Lindbergh, Louis Vuitton's latest campaign features models Karen Elson, Edie Campbell, a variety of handbags and a giraffe. 

The campaign, titled 'Spirit of Travel' uses the same headline used in the famous Vuitton ads shot by world-renowned photographer, Jean Larivière — which was shot in 17 different countries, from Greenland to Yemen over the past 30-year collaboration.

LV new campaign 2014

The latest campaign from the French fashion label has its famous model names roaming the South African plains, wearing looks from  both Vuitton's resort and spring collections — and was styled by fashion icon Carine Roitfeld.

The model's are not the only point of interest of the new images, as a majestic giraffe stands tall with them in the foreground. A cheetah, zebra, and lion cub also make appearances in the wild safari-like ads  — which will be fully released in April.

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