Christian Louboutin announces new digital project #LouboutinWorld

Christian Louboutin announces new digital project #LouboutinWorld

Turning likes into sales

Red sole pioneer Christian Louboutin has announced a shrewd new social media campaign, to help populate his digital website and drive sales...

As social media sites such as Facebook, Instagram and Twitter are basically now a morning ritual and a way of life, there has been a distinct trend and quest for brands trying to hone in, and capitalize on their 'following'. How do you turn social media followers into sales and long-time customers? It is the golden question. Following some impressive incentives from the likes of Marc Jacobs and Burberry, it is Louboutin's time to take a shot – and the project is really quite revolutionary...

With the help of the three-year-old tech start-up Olapic, Christian Louboutin invite fans and clientele to upload images to their social media site of choice with the hashtag #LouboutinWorld. The designer himself has and will pore over all of the user-generated images, handpicking his favourites, which will then appear on the brand's digital flagship

During the second phase of the project, the images will be shoppable, and directly link to e-commerce product pages.

"It is sometimes the simplest, least elaborate images which get the most excitement from people, and they showcase the architectural side of my high heels," Christian Louboutin told WWD.

Olapic's pioneering technology enables a client to take pictures and videos posted by fans on Instagram, Facebook, Twitter or via direct upload, and then group those images together and then publish them on a website.

Christian Louboutin has over 3.5 million followers on Instagram, 1.5 million on Twitter and close to 3 million fans on Facebook.

The #LouboutinWorld project kickstarts today, so what are you waiting for? Grab your red soles and get shooting...