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Watch now: Loïc Prigent's backstage film for Fendi

Watch now: Loïc Prigent's backstage film for Fendi

'Pure! Brutal! Glamour'


In a new short film by Loïc Prigent, we present the behind-the-scenes fashion on show at Fendi's AW14 runway presentation

"Starring Georgia May Jagger and featuring... Drones!" – the short film Pure! Brutal! Glamour has been released by Fendi, focusing on the antics backstage prior to the incredibly successful show for Autumn/Winter 14 held back in February, and highlighting Karl Lagerfeld's use of 'flowers on fur' – "I was inspired by Billie Holiday singing the line 'He gave me flowers for my fur'" – he says, referencing the fresh orchids sewn into elegant fur pieces. The teaser also shows Anna Wintour being told about those now-famous in the fashion industry drones.

Following the documentary Inside The Mothership, director Loïc Prigent reveals a true immersion into the world of the Italian house, including the "preparations to the parade".

Watch a below now:

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