Watch now: Loïc Prigent's backstage film for Fendi
'Pure! Brutal! Glamour'
"Starring Georgia May Jagger and featuring... Drones!" – the short film Pure! Brutal! Glamour has been released by Fendi, focusing on the antics backstage prior to the incredibly successful show for Autumn/Winter 14 held back in February, and highlighting Karl Lagerfeld's use of 'flowers on fur' – "I was inspired by Billie Holiday singing the line 'He gave me flowers for my fur'" – he says, referencing the fresh orchids sewn into elegant fur pieces. The teaser also shows Anna Wintour being told about those now-famous in the fashion industry drones.
Following the documentary Inside The Mothership, director Loïc Prigent reveals a true immersion into the world of the Italian house, including the "preparations to the parade".
Watch a below now: