Introducing Jonathan Anderson's first collection for Loewe
Menswear Spring/Summer 15
A novel, timely format anchors the collection and transmits its ideas – akin to an exhibition rather than to a conventional fashion presentation, which takes place at Saint Sulpice this week. Guests will walk around freely to view horizontal display vitrines the designer's first collection for the house.
The approach, showcasing products as objects, reflects a fundamental belief that the boundary between art and trade is eroding, the "relevance of fashion has shifted toward culture."