Livia Firth awards Green Carpet Challenge award to Narciso Rodriguez
A prestigious accolade for its 'Bottletop' collection
With a collection made up of three bags in two colours made from deforestation-free leather (from the Amazon) and recycled aluminium pull tabs, Narciso Rodriguez was praised by Eco-Age founder, sustainable fashion activist and frequent Dubai visitor Livia Firth for its, "marriage of ethics and aesthetics... Connecting sustainable materials and design with real people in the supply chain."
The eco-activist went on to say, "The GCC brandmark represents sustainable excellence in all its forms, and each award symbolises a beautiful journey from the raw materials to the finished item and is one that the consumer can trust. I hope that in ten years, that fashion truly slows down and that fast-fashion brands start to seriously tackle issues related to social justice, taking care of the garment workers who produce at speed and no cost. We have to reassess the business model as it just can't be sustained at this speed."
The Bottletop Fashion Company was founded in 2012, to raise funds to support social and health issues in Malawi, Mozambique, Rwanda, Brazil and the UK. It now collaborates with fashion labels all over the world to raise awareness for its cause.