Linda Evangelista is the new face of Hudson's Bay's The Room
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Speaking of the new collaboration, Michael Crotty, Hudson’s Bay executive vice president and chief marketing officer, told WWD: “Linda represents sophisticated fashion. Her beauty has transcended time,” adding “We are seeing brands and designers looking for more mature authentic faces in their campaigns."
The Room's Spring/Summer 15 campaign starring Evangelista will break in the March issues Elle Canada and Fashion Magazine, the April issue of Vogue, and in The Globe and Mail, and Vancouver Sun.
The 49-year-old icon – who was one of the original supermodels of the eighties and nineties – was shot by Pamela Hanson in New York for the new campaign and wears a series of SS15 looks by Moschino, Erdem, Junya Watanabe, Giambattista Valli, Emanuel Ungaro, Proenza Schouler, Versace, Mary Katrantzou, Simone Rocha, The Row and Iris Van Herpen.