Lewis Hamilton is named as Tommy Hilfiger's new Global Brand Ambassador
The World Champion F1 driver is perfect for the role
During Milan Fashion Week, Tommy Hilfiger presented his latest collection (which included the fourth and final collaboration collection with Gigi Hadid) on a Formula One-themed runway and it was absolute perfection.
From the star-studded line-up to the race-ready collection (which is now available for purchase), everything was right on track for Spring '18.
Now, news has emerged overnight that Lewis Hamilton has joined the Tommy family and will front next season's menswear campaign.
Set to break globally in Spring '18, the campaign features exclusive video teasers and a series of cool images that have been captured through the lens of Swedish photographer Mikael Jansson. Taking place at the Pocono Raceway, the menswear campaign perfectly complements the womenswear ads, which include none other than Gigi Hadid.
Announcing the news via Instagram, Tommy Hilfiger posted a sneak peek of the upcoming menswear campaign with a caption that read: "4x World Champion F1™ driver @LewisHamilton has forged an incredible racing career built on passion, dedication and extremely hard work. We’re proud to stand beside him today as we introduce him as our menswear ambassador. Welcome to the family, @LewisHamilton".
The new partnership completes Tommy Hilfiger's racing circuit and will build on menswear collections throughout the brand's umbrella of sub-categories including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, underwear and swimwear.
Now, take a look at Emma Stone's first campaign for Louis Vuitton.