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Lara Stone fronts new Kurt Geiger campaign

Lara Stone fronts new Kurt Geiger campaign

For Spring/Summer 15

Lara Stone has been snapped as the new face of British footwear and accessories brand Kurt Geiger, making her debut in the SS15 campaign – and in a series of short films shot in London by Erik Torstensson

The new Spring/Summer 15 ads for Kurt Geiger's wide-ranging accessories line, known as 'Everything but the Dress', showcases Lara Stone as a stylish globetrotter. "My inspiration took the tropics to London," explained creative director Rebecca Farrar-Hockley on the new campaign, which consists of 2 images, one coloured and one black-and-white. 

Geiger's sales have been rocketing since before December by more than 200 percent, mainly due to the new Saffiano collection, with retail sales also rising 14 percent, and online sales showing a 35 percent increase in the pre-Christmas period.

Lara Stone fronts new Kurt Geiger campaign (фото 1)