Lanvin reaches 1 million Instagram followers

Lanvin reaches 1 million Instagram followers

The magic number

Editor: Buro 24/7

Luxury French fashion house, Lanvin has reached a milestone on social media – amassing 1 million followers on Instagram. Creative director Alber Elbaz posted a series of pictures with bespoke sketches, thanking the brand's fans...

Lanvin have joined a rare club on social media – reaching 1 million followers with its @LanvinOfficial Instagram handle. To celebrate, and give “heartfelt thanks”, creative director Alber Elbaz drew out some of his renowned sketches, including a heart, and a doodle of himself. 

When asked how it feels to be an Instagram millionaire, Elbaz told WWD“I will answer that question when I will be an Instagram billionaire!” Asked what type of posts he prefers on the popular social media platform, he replied: “images that don’t make me feel that I just have small and boring life.” Elbaz is scheduled to visit Dubai next week for a series of special VIP events – marking his first ever visit to the UAE.

Lanvin still have a way to go to catch up with fellow luxury fashion houses – Louis Vuitton who boast 4.4 million Instagram followers, Chanel who have 3.7 million and British fashion house Burberry, who have 3.1 million.

Lanvin reaches 1 million Instagram followers (фото 1)

Lanvin reaches 1 million Instagram followers (фото 2)

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