Lanvin reaches 1 million Instagram followers
The magic number
Lanvin have joined a rare club on social media – reaching 1 million followers with its @LanvinOfficial Instagram handle. To celebrate, and give “heartfelt thanks”, creative director Alber Elbaz drew out some of his renowned sketches, including a heart, and a doodle of himself.
When asked how it feels to be an Instagram millionaire, Elbaz told WWD: “I will answer that question when I will be an Instagram billionaire!” Asked what type of posts he prefers on the popular social media platform, he replied: “images that don’t make me feel that I just have small and boring life.” Elbaz is scheduled to visit Dubai next week for a series of special VIP events – marking his first ever visit to the UAE.
Lanvin still have a way to go to catch up with fellow luxury fashion houses – Louis Vuitton who boast 4.4 million Instagram followers, Chanel who have 3.7 million and British fashion house Burberry, who have 3.1 million.
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