Karl Lagerfeld's own brand expanding to the Middle East
The German designer sets out on an arabian adventure
Karl Lagerfeld BV has recently signed a five-year agreement with Dubai-based holding company Chalhoub that will soon open ten individual Karl Lagerfeld concept stores in the Middle East – and a further 15 shop-in-shops by 2018.
The first two outlets are planned to open at the Stars Avenue Mall in Jeddah next month, showcasing new spring collections. The first stand-alone boutique is to open in the Lagoona Mall in Doha, Qatar, in June as well.
The stand-alone stores will carry all product categories, such as ready-to-wear and handbags.
"Combining our expertise with Karl Lagerfeld's iconic vision and strategy, we will be able to build a successful brand in the Middle East region and respond to customers' needs and aspirations," asserted Patrick Chalhoub, Co-Chief Executive Officer of the Chalhoub Group, which operates the Tagz and Scarpe concept stores, and boutiques by global brands such as Ralph Lauren, Lanvin, Lacoste and Marc Jacobs.
The Middle East deal marks the latest expansion course for Lagerfeld, following a group of openings in Europe, and a bold entry into China's market that could see around 40 stores blossom in the next five years.