Kris Van Assche forced to pause signature label
Due to financial trouble
Signalling challenging market conditions for small fashion brands, (evidenced by Buro 24/7 Middle East's reporting of the folding of Band of Outsiders, only yesterday) Kris Van Assche has announced that he will be pausing his 10-year-old eponymous label. Instead he will be focussing on his duties as creative head of Dior Homme.
Van Assche broke the news in a handwritten letter to WWD saying "This wonderful adventure has reached a point where I feel the need to take a break and some distance to better think about how to develop my brand in the future....Times are tough for independent labels."
Men's Fashion Week in Paris, which is scheduled to begin June 24 was set to see a presentation of Van Assche's Autumn/Winter 15 collection, however that spot has now opened up as the collection will no longer be shown or produced.
In his letter, the designer listed his brand's attributes: "A sense of style, a search for contemporary elegance, a fashion-oriented yet wearable alternative." Known for youthful tailoring and a focus on fun athletic and workwear influences, the Kris Van Assche collection showed a lot of promise. "Awaiting the right project for my label, I will now focus on Dior Homme in order to enhance what I have been working on during my first eight years as men's artistic director for Dior."