Kit Harington announced as the face for Jimmy Choo men's
From HBO to shoes and handbags
Kit Harington – key player in the smash hit television series Game of Thrones, with his character of Jon Snow – is set to play another leading role, this time more fashion focused, for Jimmy Choo.
"Kit perfectly embodies the Jimmy Choo man," Sandra Choi, Jimmy Choo's creative director, said. "He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman."
The British actor will front the campaign for the label's first men's fragrance, Jimmy Choo Man, set to launch in September, plus of course shoes and bags – as well as its first men's sunglasses collection, in partnership with Carrera.
"I was very excited to be chosen as the face for such a highly regarded brand and to play a role in defining who the Jimmy Choo man is," Harington has added.