Kenzo debuts new and improved revamped website
A digital makeover
Kenzo have unveiled a snazzy new digital space, revealing a new website for Kenzo.com, which features more brand content, and a smoother e-commerce experience for users. The new site will be regularly updated with exclusive imagery, videos and original and interactive content.
Creative Directors Humberto Leon and Carol Lim also revealed their plans to collaboration with creatives including coders, artists and directors to create bespoke content for the new website.
The new and improved Kenzo.com, which was in-house and developed with local agencies Itelios and Big Youth, features launch stories 'Altair Beach', which includes photographers by the former cinema set painter Lorenzo Vitturi, and 'Kenzo Island', which is an interactive virtual environment inspired by the Kenzo Spring/Summer 15 ad campaign, conceived by Toiletpaper.
Leon and Lim noted: “Ever since our beginnings at Kenzo, we have always put our online activity at the forefront of the brand’s development,” adding that its e-commerce store is now the second most-successful Kenzo store globally.