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Kenta Matsushige awarded Hyères Festival of Fashion and Photography Prize

Kenta Matsushige awarded Hyères Festival of Fashion and Photography Prize

The overall Première Vision Grand Prize winner


Image: WWD
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Inspired by "the buildings of architect Tadao Ando and traditional Japanese kimonos", 25-year-old Kenta Matsushige has won the Première Vision Grand Prize

Paris-based designer Kenta Matsushige – who studied in Osaka and is a graduate of the Chambre Syndicale de la Couture school – impressed judges at the Hyères International Festival of Fashion and Photography with his clean cotton shirt dresses and oversize coats in grey shades. “I admire Jil Sander and the work of Phoebe Philo at Céline,” he explained before winning, wearing a Kris Van Assche shirt. He was one of ten international designers competing for the prize, valued at €15,000, a list that was edited from approximately 400 applicants.

Kenzo designers Carol Lim and Huberto Leon presided over the fashion jury, which included Chloë Sevigny, Spike Jonze and Carol Song, a buyer at Opening Ceremony. 

For the first time this year, Chloé – a brand that has been a major partner of the festival for the past three years – awarded two winners, Liselore Frowijn and Roshi Porkar, both of whom received an award valued at €15,000. “It was difficult to make a choice. Therefore we chose two,” Chloé chief executive officer Geoffroy de la Bourdonnaye said. “It reinforces the idea that the Chloé woman is multifaceted: modern, free-spirited and who likes movements. Both designers captured the house’s modernity. It also reflects the quality of the candidates this year.” Ukrainian candidate Yulia Yefimtchuk received a jury’s special mention, a distinction awarded by Opening Ceremony.

KM wins Hyeres prize

KM wins Hyeres prize

Among the crowd attending the event were Yiqing Yin, Jean-Paul Lespagnard and Satu Maaranen, three former winners, and a fashion show was streamed live at the Palais de Tokyo museum in Paris on Saturday night. Exhibitions included an installation by Lim and Leon, and the works of Steve Hiett, who presided over the photography jury this year.

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