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Kate Lanphear is announced as the Editor-in-Chief of Maxim

Kate Lanphear is announced as the Editor-in-Chief of Maxim

Maxed out

After weeks of industry speculation about who would be named Maxim magazine’s new leader, Kate Lanphear has been confirmed

Ahead of leaving her current role as style director at T: The New York Times Style MagazineKate Lanphear, who was poached by the Times in early 2013, had previously been style director at Elle magazine for several years.

The move is a major shift for Maxim — aiming to make the magazine profitable. The struggling men’s monthly was purchased by Biglari, of Biglari Holdings, in February but has continued to see a steady decline. 

Lanphear hasn't given too much away about her strategy for the magazine, simply saying that, “I hope to cultivate and broaden Maxim’s coverage of style and culture. It’s an exciting time for this boldly confident, unapologetic brand.”

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