Karl Lagerfeld to launch new children's line
After walking the Chanel runway several times and appearing in the French fashion house's last cruise campaign, little man Hudson Kroenig will soon be getting to sport some new kid's wear – courtesy of his godfather Karl Lagerfeld and his eponymous label.
Lagerfeld's collection will consist of rock 'n' roll-inspired fashions and accessories for boys and girls – from newborns to 16 year olds. Partnering with Groupe CWF for the new fashion line, Uncle Karl is set to introduce two seasonal collections a year.
Pier Paolo Righi, president and chief executive officer of Karl Lagerfeld, noted that the company's expansion into the juniors market is "a natural fit" due to its "cool, ironic" style ethos – with Europe, the Middle East and Korea the first retail markets to receive the new children's line.