Karen Walker taps iconic Instagram pup 'Toast the Dog' for new campaign
The droopy-tongued pup rescued by comedian Josh Ostrovsky and wife, Katie Sturino, has now reached fashion industry stardom as the cute canine stars in New Zealand-based Karen Walker's new sunglasses campaign.
The pup was first stumbled upon by the eyewear designer on Instagram as she wore her glasses in daily social media posts. Now, Toast dons matching 'Creeper' shades, and many more styles, with the designer in side-by-side photos for Walker's SS15 ads.
Although the campaign crew and Walker were all starstruck by Toast, they were forbidden from posting any behind-the-scenes photos until now, marking one year since the Cavalier King Charles spaniel made her Instagram debut.
The fun new images will appear in the Karen Walker storefront, and on its website, social media platforms, as well as websites of many retailers that carry her eyewear.