First look: J.W Anderson’s Spring/Summer 15 campaign

First look: J.W Anderson’s Spring/Summer 15 campaign

To the sea

Irish-born designer J.W. Anderson unveils a moody yet playful aesthetic for his label’s latest campaign...

Shot by photographer Jamie Hawkesworth and styled by Benjamin Bruno, Jonathan Anderson channeled a hazy seaside aesthetic for his Spring/Summer 15 ad. The new campaign shows two images of a male and female model side by side, both emerging from the water at Southwold beach, on England's North Sea coast. 

The campaign was art directed by Paris-based M/M with the two unnamed models picked from a street casting and, according to the designer, the idea behind the photos was for the models to appear like "sea monsters" coming out of the surf. 

Anderson is up for two nominations for the December 1 2014 British Fashion Awards - 'Menswear Designer' and 'Womenswear Designer of the Year'.