Justin Bieber is Calvin Klein's newest model
The badly kept secret...
Justin Bieber really couldn't wait to tell the world that he had booked the Calvin Klein campaign. So he didn't. Sort of. As early as April last year, Bieber shot selfies wearing the iconic underwear for his 21.2 million-strong Instagram account. At every opportunity, the young star ensured that the paparazzi captured his Calvin's poking out of his ill-fitting jeans.
At Fashion Rocks in September 2014, Bieber was involved in a "surprise appearance", which saw him and longtime Calvin Klein model Lara Stone "strip down to his Calvin's" – and guess what, Calvin Klein just so happened to be a lead sponsor of the event too.
If he wasn't already booked for the gig, we got the distinct feeling he wanted it. Bad.
Following an unsual year that saw the fashion industry court and accept the sometimes-wayward young singer, yesterday Calvin Klein confirmed the obvious: Justin Bieber is its new face for SS15.
The campaign features Justin and Lara in a series of images, shot in the signature black and white style by Mert Alas and Marcus Piggott in New York City.