Julia Roberts stars in Givenchy’s Spring 2015 campaign

Julia Roberts stars in Givenchy’s Spring 2015 campaign

Shot by Mert Alas and Marcus Piggott

Editor: Buro 24/7

Givenchy’s creative director Riccardo Tisci cast the iconic actress and 'Pretty Woman' star to front the new Spring 15 campaign, explaining: "She's incredible as a woman, I love her so much: She's funny, ironic, intelligent, cultured – everything."

The pictures for the new campaign – which was shot by Mert Alas and Marcus Piggott – 'Pretty Woman' Julia Roberts without her famous smile, showcasing Givenchy's latest collection for Spring 2015.

"The mood of the show was about this very powerful woman, and Julia represents this very much," Givenchy's creative director Riccardo Tisci told WWD, adding, "She represents the couture part. It's important to show your iconic work. I want to build what is the real classic wardrobe."

Tisci, who will celebrate 10 years at Givenchy next year, has been dressing Julia Roberts for the red carpet since mid 2013. The 47-year-old recently wore a couture Givenchy lace gown for the 2014 Oscars and a tuxedo look for the Osage County premiere.

For the campaign, Tisci opted for minimal hair and makeup: "I decided to make her more intellectual, more serious, more pure," he said. "It's a different, fresh, new way to see Julia – really cool and urban, I think."

"I like reality in campaigns. Today I think it's very modern to be real," Tisci said. "I don't want to show only the clothes of the show, but also what you really sell.... I think it's a very honest campaign."

Givenchy once again turned to Mert Alas and Marcus Piggott to photograph the new campaign. Behind the scenes Katy England worked as the stylist, Serge Normant did the hair and Genevieve Herr took care of the barely-there makeup.

Givenchy Julia Roberts