Model Jourdan Dunn turns designer and announces new collection

Model Jourdan Dunn turns designer and announces new collection

Aimed at children and young adults

Editor: Buro 24/7

British fashion model Jourdan Dunn has announced she is turning her attention outside of the runway – and is set to unveil a new collection for children and young adults soon...

24-year-old model beauty and mother of one Jourdan Dunn has unveiled her plans to launch a range of clothing aimed at "children and young adults." Dunn's agency Storm Models confirmed a licensing deal between Dunn and Fluid World yesterday.

Dunn recently tried her hand at design earlier this year, embarking on a charitable collaboration with luxury Italian fashion house Fendi, which saw her transform the iconic baguette bag.

The new agreement will see Dunn produce at least two collections. "I love kid's clothes and have been obsessed with them ever since my son was born," Dunn said. "Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son, Riley. I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality." 

Priced to appeal to "a broader audience," the collection is slated to feature a host of ready-to-wear including leggings, denim, sweatshirts and accessories. Dunn will spearhead the design, whilst Fluid World – who were the first to introduce Hello Kitty to the UK – will be responsible for distribution.

"Jourdan Dunn is a fashion icon who sets trends and influences style," Andrew Lane, CEO of Fluid World explained. "I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience."