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Jennifer Lopez fronts Versace's legendary print in a new campaign

Jennifer Lopez fronts Versace's legendary print in a new campaign

Celebrating the digital era

Text: Meeran Mekkaoui


Image: Supplied

Fashion and technology are championed in Versace's brand new campaign...

There is absolutely no slowing down for Jennifer Lopez. At 50 years old, the actress/dancer/singer continues to slay the big screen, the runway and our Instagram feeds and honestly, she's never looked better — and her new campaign with Versace just proves that.

For Spring/Summer 2020, Versace champions fashion and technology, as the main focus of the new imagery is to "define our self-image by what we choose to portray online".

None other than Lopez and the Italian fashion house propelled the merge between the two industries. In 2000, J.Lo wore *that* Versace Jungle dress at the Grammy Awards where she literally broke the internet and again, when she surprised us all when she strutted the runway at Versace's Spring/Summer '20 show in Milan wearing the iconic dress.

"I am so proud Google Images was invented after Jennifer wore that dress. Today, we celebrate that moment that was possible thanks to this incredible woman!" said Donatella Versace.

Now, for the upcoming campaign, the bombshell is photographed in the same legendary print — which was reprised for the Spring/Summer '20 collection as a celebration of two decades since that paradigm-shifting moment.

Captured through the lens of renowned photography duo Mert Alas and Marcus Piggott, the campaign shines the spotlight on the brand's sculptural evening dresses, the Virtus accessories line, and Jungle-printed separates.

"In terms of my career, the Jungle dress really marked a moment in time. To me, Versace represents empowerment and putting something beautiful out into the world. It's a dream to collaborate with my friend Donatella again on this gorgeous campaign and to create something new and fresh out of a piece of iconic fashion history", said Lopez.

Jennifer Lopez fronts Versace's legendary print in a new campaign (фото 1)

Now, meet the pros who got Jennifer Lopez and Margot Robbie Golden Globes ready.

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