First look: Jason Wu for Hugo Boss
New territory for the Taiwanese-Canadian designer
New York Fashion Week this year is set to be very different for Jason Wu. Not only will the favoured designer of Michelle Obama be presenting his own collection, he will also present his first collection for Hugo Boss.
As the brand's artistic director, Wu is set to take the brand in a new direction, with the release of a new creative short video teaser. Titled This is Boss, the shot clip featuring Edie Campbell has been created by photography duo Inez van Lamsweerde and Vinoodh Matadin and stylist Joe McKenna.