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First look: Jason Wu for Hugo Boss

First look: Jason Wu for Hugo Boss

New territory for the Taiwanese-Canadian designer

Video: Vimeo

Reflecting a new direction for the brand, a short artistic video reveals the first of many things to come from Hugo Boss, under the direction of Jason Wu

New York Fashion Week this year is set to be very different for Jason Wu. Not only will the favoured designer of Michelle Obama be presenting his own collection, he will also present his first collection for Hugo Boss.

As the brand's artistic director, Wu is set to take the brand in a new direction, with the release of a new creative short video teaserTitled This is Boss, the shot clip featuring Edie Campbell has been created by photography duo Inez van Lamsweerde and Vinoodh Matadin and stylist Joe McKenna.

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