Jason Wu reveals Spring/Summer 15 campaign starring Karlie Kloss
The all American shoot
Jason Wu has revealed his new campaign for SS15, which sees the supermodel and Wu’s great friend all American beauty Karlie Kloss modelling the collection shot at New York’s Grand Central Oyster Bar.
Favouring less traditional ad campaigns since SS13, Jason Wu has chosen to shoot his campaigns in the off beat ‘Supermodel Supper Club’ series. The unique approach has seen his collections photographed on bonafide supermodels (including Christy Turlington Burns and Stephanie Seymour) in famous New York restaurants that reflect the style and themes of their respective collections.
Of the fifth and final in the series of Supermodel Supper Club Wu told style.com how natural the process was working with his good friend: “You get the sense that it’s really capturing a moment in time,” Wu said. “It wasn’t super-staged. We did minimal lighting, and everything just took a few shots since I’ve done so many photos with Karlie. You can just tell in the pictures that we’re great friends.”