Gucci unveils James Franco directed ad
Actor teams up with Italian fashion house for new video
Continuing his collaboration with Gucci — the multitalented actor, director and writer — James Franco has recently directed the video for the Italian luxury label's new sunglasses collection.
Franco who is currently the face of Gucci's eyewear — produced by Safilo — has also previously appeared in campaigns for the label's men's fragrances and made-to-measure tailoring.
Titled 'Techno Colour Sunglasses', the short film stars the actor himself alongside Italian model Natalia Bonifacci, and was shot at the legendary Los Angeles hotel, Chateau Marmont. The old-Hollywood inspired film shows Franco and Bonifacci in a series of luxuriously captured moments, ending with the couple disappearing in a retro-sports car.