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The Jaggers front new campaign for Reserved Spring/Summer 15

The Jaggers front new campaign for Reserved Spring/Summer 15

It's a family affair

Iconic supermodel Jerry Hall is joined by model daughters Georgia May and Lizzy in the new Spring/Summer 15 campaign for Reserved...

One of pop culture's most well known fashionable families – the Jaggers, star in a new Spring/Summer 15 ad campaign for Reserved.

The ad shows the three beauties – mother Jerry Hall, and daughters Georgia May and Lizzy Jagger – enjoying each others company and posing wearing the 70's-inspired collection, Georgia May, who has worked with Reserved previously, looks particularly radiant and shines through as she is surrounded by her equally beautiful mother and sister.

Graphic prints and striped jumpers hang nicely on the two generations of models. Using the hashtag #LiketheJaggers, the campaign was shot by Mateusz Stankiewicz. Take a look below:

The Jaggers front new campaign for Reserved

The Jaggers front new campaign for Reserved

The Jaggers front new campaign for Reserved

The Jaggers front new campaign for Reserved

The Jaggers front new campaign for Reserved

The Jaggers front new campaign for Reserved

The Jaggers front new campaign for Reserved