Instagram is now letting you shop directly from your favourite influencer accounts
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Back in March, Instagram announced a new shopping feature that allowed users to shop directly from within the app. And now, it's taking things one step further by expanding the accounts through which you can shop directly.
Up until now we've only been able to shop through a handful of designer accounts, however Instagram announced overnight that from May 9 we will also be able to purchase items directly through some of our favourite influencer accounts.
According to a release, the feature will be tested by some of the app's top influencers including Kim Kardashian West, Kylie Jenner and Gigi Hadid with plans to roll it out globally after that. At first, the influencers won't get a cut from any sales made through the checkout feature though it is thought this will follow.
A spokesperson for the app also explained that the feature is designed to help cut down the number of questions influencers receive in regards to the items they are wearing. "People are already shopping from creators by asking product questions in comments and direct. With the ability to tag products, creators can provide the information their followers are looking for and get back to expressing themselves and sharing what's on their mind, which will make their followers happy too."
As noted by TechCrunch, "creators will also receive additional insights with shopping posts, such as engagements and shopping insights. For those making a living out of their influencer status, these could help them leverage better deals with those brands, longer term."
If this is the case, it could potentially solve the problem influencers may soon face if Instagram presses ahead with its plan to hide likes from public view on accounts which could affect influencer earning potential.