Live on Buro 24/7 Middle East: New York Fashion Week: Hugo Boss AW14
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After signing on as the new creative director of Hugo Boss's womenswear line, Jason Wu – who of course has his own eponymous ready-to-wear, shoe, accessories, and diffusion lines – is expected to 'mark the beginning of a new era' for the brand this season.
"Jason Wu assumes responsibility and creative direction for all product and image related aspects of the principal womenswear Ready-to-Wear and Accessory line in the HUGO BOSS Group. In his role as Artistic Director, he will oversee his team at the HUGO BOSS headquarters in Metzingen, Germany, and also open a design studio in New York." States the label.
Wu's position at Boss was created especially for him, and having already presented a sneak peek at what to expect this season (thanks to some help from Inez and Vinoodh), his first runway presentation for the brand has become a key one to watch...