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The 'Firenze Hometown of Fashion' begins in Florence

The 'Firenze Hometown of Fashion' begins in Florence

Celebrating 60 years of Italian style

Image: Pittimmagine

This year, the Florence Centre for Italian Fashion honoured 60 years of activity that was seeded in the city, kicking off celebrations with a fireworks display and performance by Andrea Bocelli

As gondolas carried devils and angels, and water cyclists skimmed the River Arno, Italians in Florence kicked off their unique fashion celebration.

The extravagant opening ceremony launched the Firenze Hometown of Fashion – a tribute to 60 years of fashion in Florence. The event also celebrates Pitti Uomo, the twice-a-year men's fashion fair with 1,089 brands showcasing – also including 70 women's collections.

Italian opera singer, Andrea Bocelli, even surprised the fashion crowd – which included Laudomia Pucci and the Ferragamo family – by performing in the new opera house, designed by Italian architects ABDR. Hosted by the president of Pitti Immagini, Gaetano Marzotto and Stefano Ricci, President of Centro Firenze per la Moda Italiana.

"Florence is so beautiful – and we owe Florence a lot," said Ferruccio Ferragamo after the concert and dinner, which was served on the Ponte Santa Trinita bridge.  

The bridge was also an exciting parade ground for Sbandieratori, or 'flag-wavers' in historic colourful uniforms.

Laudomia Pucci, remembering her father Emilio Pucci and the country's rich Italian pride said, "I feel proud to be European, Italian and Florentine," adding that, "it is nice to celebrate 60 years of fashion."

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