Hermès launches its own lexicon of words in new online platform
French luxury brand Hermès takes their digital talents into a whole new realm this season. Introducing Hermèsistible, a new online wordsmith platform. The newest release since the highly anticipated Hermès Apple Watch, which came out last month, Hermèsistible consists of the brand's very own dictionary of words and meanings - each one representing a different emotion.
The French powerhouse made famous for its leather goods has invented a new lexicon that is made up of three words: Impulcie, which means a fleeting guilt when indulging a whim of childlike pleasure; Jalousele, a spark of envy in a shade of green; and Escapitude, which is defined by the joy of planning an impromptu escape. Each meaning is beautifully represented on a selection of Hermès-branded gifts including printed bracelets, cufflinks and jewellery.
Two more words, which will be released over the next month, are Aparesse and Follitude, but Hermès is keeping the emotions on lockdown until their official launch on the site.
Hermèsistible is now live and available at hermes.com