Hermès celebrates its iconic scarves with a masked ball in Paris
The Bal de Soie 2014
Held at the Théâtre de l’Europe in Paris on Thursday night, the 2014 Bal de Soie saw a plethora of artistic creations entirely constructed out of Hermès' iconic scarves. The surreal showcase featured models wearing antlers and bird cages made of out of the colourful silk scarves, the opportunity to undergo a makeover – which included glitter lips and Frida Kahlo-style floral crowns – and a fortune teller offering a 'scarf reading' service for guests.
Guests included actress Julie Gayet, designer Antik Batik, Hermès CEO Axel Dumas, French rocker Johnny Hallyday and his wife Laeticia. The event was created by by Bali Barret, the artistic director of the Hermès women's universe, in collaboration with Nadège Winter.
"Of course, it was out of the question for us to revisit traditional masked balls, so we added touches inspired by [legendary nightclubs] Le Palace and Studio 54, where people would dress up, transform themselves, and step into a fairytale world," Winter told WWD.
The Bal de Soie 2014 marks one of a series of events celebrating the house's annual theme for 2014 – metamorphosis. Hermès have partnered with Actes Sud for a book with the same title, which showcases 10 short stories by authors such as Mikhail Bulgakov and José Carlos Somoza as well as beautiful foldout photographs by Sarah Moon.